PLUG OK license plate Adds 3 More Initiatives on Climate Change, Poverty and Emerging Threats
Jan 18, 2008 (From the CalCars-News archive)
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Today announced a several new initiatives that match its existing projects in scope and innovation. First is the blog posting by Larry Brilliant, followed by the official press release.

Introducing our initiatives
Thursday 1/17/2008 08:04:00 AM­2008/­01/­introducing-our-initiatives.html

Posted by Dr. Larry Brilliant, Executive Director,

Today announced five initiatives that we will focus on in the coming years. Predict and Prevent will seek to identify hot spots and enable rapid response to emerging threats, beginning in the area of infectious diseases. The other two efforts, Fuel the Growth of Small and Medium-Sized Enterprises (SMEs) and Inform and Empower to Improve Public Services focus on building jobs and improving the delivery of basic services, such as education and clean water, in the developing world.

These efforts join our climate change-related initiatives announced in 2007: to Develop Renewable Energy Cheaper Than Coal (RE-C) and Accelerate the Commercialization of Plug-In Vehicles (RechargeIT).

There is so much good work to be done around the world, we've had to make some tough choices about our strategy and our focus. We spent more than a year building a diverse team, researching, and learning from others in the field. With Google's skills in information and technology in mind, we looked for areas where we could make the biggest potential impact by helping find scalable solutions. We are relative newcomers to these efforts and are enormously grateful for the guidance we've received from experienced partners as we've considered where we could best lean our shoulder against these global challenges side by side with local communities and the broader philanthropic community.

And now it is time to dive deep! Please visit the initiative pages for more specific information about the approaches we're taking.

PRESS RELEASE Announces Core Initiatives to Combat Climate Change, Poverty and Emerging Threats Reveals its plans for philanthropy; announces new grants and investments

Mountain View, Calif. (January 17, 2008) In its continuing effort to use the power of information and technology to help people better their lives, today rolled out five core initiatives that will be the focus of its philanthropic efforts over the next five to ten years., the philanthropic arm of Google (NASDAQ: GOOG), will collaborate with experienced partners working in each of these fields, investing its resources and tapping the strengths of Google's employees and global operations to advance its core initiatives.

Today's announcement includes more than $25 million in new grants and investments to initial partners. The resources come from a commitment by Google's founders to devote approximately 1 percent of the company's equity plus 1 percent of annual profits to philanthropy, as well as employee time.

"In their first Letter from the Founders (2004), Larry Page and Sergey Brin said that we wanted to 'make Google an institution that makes the world a better place.' The work of will help us do that by applying Google's strengths in organizing information and scaling technology to these complex issues," said Sheryl Sandberg, VP Global Online Sales & Operations, and Board member..

Added Dr. Larry Brilliant, executive director of, "These five initiatives are our attempt to address some of the hard problems we as a world need to face in the coming decade. We have chosen them both because we think solving them will make a better, fairer, safer world for our children and grandchildren---and the children and grandchildren of people all over the world---but also because we feel that these core initiatives fit well with Google's core strengths, especially its innovative technologies and its talented engineers and other Googlers, who are really our most valuable assets." joins a community of like minded groups working to make the planet and population healthier and more equitable.'s five initiatives and initial partners include:

  • PREDICT AND PREVENT supports efforts to empower communities to predict and prevent events before they become local, regional, or global crises, by identifying "hot spots" and enabling a rapid response. Rapid ecological and social changes are increasing the risk of emerging threats, from infectious diseases to drought and other environmental disasters. is initially focused on Southeast Asia and tropical Africa. In Southeast Asia, a hot spot for SARS and potentially bird flu, is working with partners to strengthen early warning systems and build local capacities to prevent the next pandemic. Initial grants include:

$5 million to InSTEDD (Innovative Support to Emergencies, Diseases and Disasters) to improve early detection, preparedness, and response capabilities for global health threats and humanitarian crises. InSTEDD will work with the community of relief and response organizations, governments, academia and top scientists around the world to address gaps in information flow with software and other technology-based tools and services. Acting as an innovation laboratory, InSTEDD aims to support the humanitarian community in preparing for and responding to global public health emergencies, working together towards a safer world. For more information, see­.

$2.5 million to the Global Health and Security Initiative (GHSI), established by the Nuclear Threat Initiative to prevent, detect, and respond to biological threats.'s support will help GHSI to strengthen national and sub-regional disease surveillance systems through workforce training and better laboratory capacity in the Mekong Basin area (Thailand, Vietnam, Cambodia, Lao PDR, Myanmar, and Yunnan province, China). For more information, see­..

More than $600,000 to Clark University, with equal funding from the Gordon and Betty Moore Foundation, for Clark Labs to develop a system to improve monitoring, analysis and prediction of the impacts of climate variability and change on ecosystems, food and health in Africa and the Amazon. This system is a prototype platform to deploy global environmental, health, and development data, information and analysis tools that the global community can freely access over the Internet. For more information, see­.

  • works with partners to improve the flow of vital information to improve basic services for the poor in India and East Africa. In many countries in the developing world, essential public services are failing, especially for the poorest members of society. supports efforts to provide information to empower citizens and communities, providers, and policy makers to improve the delivery of essential public services such as education, health, water and sanitation. Initial grants include:

    $2 million to Pratham, a non-governmental organization in India, to create an independent institute that will conduct the Nationwide Annual Status of Education Report (ASER) as well as large scale assessments in the education sector. Our goal is to expand these types of assessments to other sectors. For more information, see­.

    $765,000 to the Centre for Budget and Policy Studies, a Bangalore-based analysis group, to create a Budget Information Service for local governments to facilitate better district- and municipal-level level planning in India. For more information, see­.

    $660,000 to the Center for Policy Research, an action oriented think tank based in India, to increase the debate and discourse on issues of urban local governance and urban service delivery. With the rapid expansion of cities in India, our goal is to provide policy makers the necessary information to make more informed decisions. For more information, see­.

  • supports efforts to lower transaction costs to invest in SMEs, create opportunities to access larger financial markets and make investments in this sector. SMEs are critical for inclusive economic growth and job creation in the developing world, but lack the capital and tools necessary to succeed. Many micro-enterprises and most large businesses have access to capital through microfinance institutions, banks and capital markets, but SMEs remain extraordinarily underserved, creating a "missing middle." wants to help increase the flow of capital to "the missing middle" by tackling some of the root causes that prevent these firms from becoming profitable investment opportunities. Technoserve is an initial partner:

    $4.7 million grant to TechnoServe to provide general support to expand Technoserve's efforts to support enterprises, spur job creation, and strengthen poverty alleviation programs globally, and to develop and implement a business plan competition to support entrepreneurs in Ghana and Tanzania. For more information see,­.

    These three new efforts join two climate change related initiatives announced earlier this year:


    This cross-Google collaboration has set a goal of producing one gigawatt of renewable energy capacity that is cheaper than coal, within years not decades. The initiative, known as RE<C, was launched in November 2007 and will focus initially on advanced solar thermal power, wind power technologies, enhanced geothermal systems and other potential breakthrough technologies. For more information on Google's commitment to a clean energy future, see­renewable-energy. As part of the RE<C initiative, is supporting strategic investments, including:

    $10 million to eSolar, a Pasadena, CA-based company specializing in solar thermal power which replaces the fuel in a traditional power plant with heat produced from solar energy. eSolar's technology has great potential to produce utility-scale power cheaper than coal. Google announced its intention to work closely with eSolar in November, and has now closed the investment deal. For more information, please visit­corporate/­green/­energy/­esolar.pdf.

  • RechargeIT is a initiative that aims to reduce CO2 emissions, cut oil use and stabilize the electrical grid by accelerating the adoption of plug-in hybrid electric vehicles and vehicle-to-grid technology. launched a $10 million request for investment proposals this Fall, and will invest amounts ranging from $500,000 to $2 million in selected for-profit companies whose innovative approach, team and technologies will enable widespread commercialization of plug-in hybrid electric vehicles, electric vehicles and/or vehicle-to-grid solutions.

    Unlike conventional philanthropies, is a hybrid organization, giving it the flexibility either to make direct grants or invest in for-profit companies that might yield returns. can also lobby public officials in favor of policies supporting its goals.

  • Beyond the grants and investments announced today under's core initiatives, Google will continue its philanthropic work through programs to leverage Google products for non-profits, including: Google GrantsTM, which donates free ads to non-profits; Google AppsTM, which provides free, web-based services to non-profits; and contributions from departments including Google EarthTM, which offers mapping to monitor events such as the crisis in Darfur.

    About, the philanthropic arm of Google, uses the power of information and technology to help people improve their lives. We develop and invest in tools and partnerships that can help bring shared knowledge to bear on the world's most pressing challenges in the areas of climate change, economic development and global health. For more information, visit

    About Google Inc. Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, please visit

    Conference Call Information's call begins today at 9:00 AM (PT) / 12:00 PM (ET). To participate, call 877-604-9673 in the United States or 719-325-4905 for calls from outside the United States, and use the confirmation code 4699562. A replay of the call will be available beginning at 3:00 PM (ET) today through midnight Thursday, January 24th, 2008 by calling 888-203-1112 in the United States or 719-457-0820 for calls from outside the United States. The required confirmation code for the replay is 4699562.

    Media Contact: Jacquelline Fuller Google press@...

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