Ralph King, former reporter for Business 2.0 and The Wall Street Journal, now at the San Francisco School of Digital Filmmaking, said he wanted more than anything else to tell people about plug-in hybrids. He got the opportunity as part of a class project. His assignment: give the message in 30 seconds. It's a work in progress, perhaps a "sketch" for a future effort by Ralph or someone else who's inspired to try a variation on the theme.

http://www.calcars.org/­audio-video/­sfsdf-commercial.html "Change The World" Directed and written by Ralph King Crew: Michele Eggers (camera), Greg Diaz (sound, lighting) Cast: Mike McFarlin (car driver), Ralph King (gas guzzler), Dan Juenemann (voice over) Music: Enigma, "Return to Innocence" Produced at the San Francisco School of Digital Filmmaking Copyright © 2006 Monarch Pictures

[This was a volunteer effort; if you've missed it, be sure to see our BETTAH animation at http://www.bettah.org. If you have comments on BETTAH or on this one, you can add them at http://www.hybridcars.com/­blogs/­power/­bettah.]