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J. Romm Analyses Media Naysayers on Renewables/Plug-In Cars
Oct 22, 2008 (From the CalCars-News archive)
This posting originally appeared at CalCars-News, our newsletter of breaking CalCars and plug-in hybrid news. View the original posting here.
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Here's a pitch for a must-see TV documentary plus an extended debunking of a major news story.

FRONTLINE: PBS Frontline broadcast "Heat" on Oct. 21 -- a thorough, thought-provoking and sobering overview of prospects for addressing climate change. The program includes illuminating interviews with CEOs of US and Chinese coal companies,leading experts and advocates and top journalists. (Notably, it provides an up-to-date analysis of the obstacles facing CCS (coal capture and sequestration) and explains why both presidential candidates must "endorse clean coal;" and though it shows the original Volt, not the redesigned one, it describes plug-in vehicles as the "most promising" transportation solution.) You can purchase a $25 DVD or, if you can watch two hours of TV on your computer, see it all at­wgbh/­pages/­frontline/­heat/­ . You can read extended interviews at­wgbh/­pages/­frontline/­heat/­interviews/­ and watch CEOs at­wgbh/­pages/­frontline/­heat/­etc/­ceos.html. And a week from now, the transcript will be online -- though that way you'll miss the compelling images.

MEDIA CRITIQUES: We're increasingly concerned that as the prospects for plug-in cars and renewable energy improve, the chorus of naysayers continues to grow, often manufacturing objections, writing provocative headlines, or presenting unbalanced stories. (See, for instance, our pointing last week in CalCars-News to the growing "energy vs. water" hubbub.) We and others do our best to debunk and answer. CalCars and one non-profit partner has recently attempted without success to raise funds to establish a more systematic "Rapid Response" service -- if you're connected to any high-five or low-six-figure foundation or corporate potential sponsors for this urgent project, have them contact us.)

Meanwhile, to the rescue this time comes Joseph Romm, the former US Energy Department official who wrote 'The Hype about Hydrogen" and "Hell and High Water." (He was prominently featured in the Frontline documentary -- one reason we paired these two items.) We can often look to Romm's highly regarded Climate Progress blog for discussions and critiques of MSM (mainstream media) coverage on climate change and cleantech.

Last week we posted comments from the auto industry and entrepreneurs about how the financial crisis will affect investment in renewable energy. Now we're starting to see reports from journalists. Romm picks apart one of the most prominent stories that appeared on the front page of Sunday's Washington Post. One thing Romm says is, "Regardless of what these so called journalists say, the future is moving inexorably toward electricity into batteries to propel our cars." His broad analysis is so effective and entertainingly written that we include the entire posting -- go to­2008/­10/­21/­global-recession-
for all the links and additional comments.

Global recession? Must be time for the media's alternative-energy backlash

My father used to say of his profession that newspaper editors are the people who come down from the mountaintop at the end of the battle and shoot the wounded.

A massive credit crunch and a drop in the price of fossil fuels can mean only one thing to the editors of the traditional media -- an excuse for their favorite activity in the whole world, the backlash story, the rising starlet in rehab story.

Faster than you can say "Joe the Plumber" isn't a licensed plumber, his name isn't Joe, and he has a tax lien against him, you can be sure that if the media ever lets itself fawn over you for even a nano-second, it will turn its coverage on a dime and run the minute a few whispy short-term clouds appear in the horizon.

And so we have the New York Times story, "Alternative Energy Suddenly Faces Headwinds,"­2008/­10/­21/­business/­21energy.html which is supposed to be a clever headline, but the NYT, which accompanies the story with a picture of wind turbines, seems to have missed the irony that wind turbines like strong winds.

And we have the Washington Post Page 1 story, "As Fuel Prices Fall, Will Push For Alternatives Lose Steam?"­wp-dyn/­content/­article/­2008/­10/­19/­AR2008101902073.html . You might notice the Post has chosen to show a picture of the Saturn plug in hybrid with the caption "Demand for electric cars like this Saturn hybrid may flag if gas prices keep sliding." Currently demand is zero, since the car isn't expected to go on sale for two years, so I'm not quite sure how demand can flag. More on this lame story below.

We also have a bunch of posts in the WSJ's blog­environmentalcapital : "Green Ink: Crunch Time For Clean Everything" and "Financial Fallout: Why Renewable Energy Has the Blues" and "Clean Energy Meltdown: Now GE's Bailing."

Yes, renewables are capital-intensive. So is nuclear. Where are all the front-page stories on how difficult it's going to be to raise capital for multibillion dollar nuclear plants? But those aren't really sexy because nobody ever really liked nuclear power to start with, so you can't have the backlash story. In fact, a global economic slowdown inevitably coupled with a credit crunch means a big drop in all major construction -- as GE itself explained to the WSJ. And that same slow down reduces projected electricity demand growth rates in the near term, so you would expect an across-the-board slowing of all big electricity projects, including coal.

But again, it's really only reduced growth in renewables that get you the faux drama the media hungers for: Can the rising media starlet in rehab recover? [Note to self: In the future, find a better analogy than comparing alternative energy to Lindsay Lohan.]

What's funny about all of these backlash pieces about this recent former media darling is that for most of the 1990s when I was at the US Department of Energy, we couldn't buy a story about clean tech. Good news stories really aren't news. That's why for all the talk about the liberal media, the traditional media is really conservative. It is a very status quo institution with the long-term thinking of an erection.

The fundamentals that guarantee clean tech will be the biggest job-creating and wealth-creating industry haven't changed. We still need to replace most of the energy infrastructure of the developed world in the next four decades with clean energy, while at the same time building from scratch a clean energy infrastructure for the developing world [see "Is 450 ppm (or less) politically possible? Part 2: The Solution"]. We still have a supply-demand mismatch in the oil sector that has brought us to the precipice of peak oil, as even the world's largest oil companies now acknowledge (see "Peak Oil? Bring it on!").

Let me focus on just one of the articles, the Washington Post piece, to show you the lengths that the traditional media will go to shoot what they think are the wounded alternative energy technologies. The story notes:

Tesla Motors, a maker of a handful of pricey electric sports cars, had planned to unveil a cheaper sedan next year. But on Thursday it delayed the new model because of trouble lining up financing. It also said it would close two offices and has replaced its chief executive.

Hmm. Troubles at a company that makes a $109,000 electric Roadster. Yes, that tells you a lot about the future of alternative energy for the masses. But wait, what about that cheaper sedan? That would be the$60,000 (!) Model S, whose production the CEO said last week would be delayed "roughly six months to mid-2011." Turns out he still plans to "unveil" the vehicle next year, which apparently just means showing people what the prototype will look like.

Move along, MSM. Nothing to see here. The story immediately continues

The uncertain future of electric cars points to a sticky aspect of the global oil equation. The price of oil can change rapidly, but responses that would cut petroleum use take time. As oil prices climbed, major automakers including GM, Mitsubishi, Renault-Nissan and Toyota moved ahead with plans to produce plug-in vehicles. But the first of those cars won't be ready for a couple of years. What the price of oil will be then, and what consumers' appetite for plug-in cars will be then, is anybody's guess.

But the Post hasn't demonstrated an "uncertain future for electric cars," beyond the nothing-burger Tesla story.

What will the price of oil be in a couple of years? Why not actually ask some experts? If the recession is a depression, then the bottom could easily fall out. But otherwise, the price can only go in one direction in the medium term, let alone the longer term (see "Q: Will we see $3 gasoline before $5?").

Reducing our oil dependency meaningfully in the U.S., under any scenario, requires radically improving the efficiency of our vehicles," says Saurin D. Shah, a vice president at investment firm Neuberger Berman who expects an explosion of hybrid and plug-in cars by 2030. He predicts hybrid and electric cars will replace conventional vehicles as swiftly as electric locomotives replaced steam-driven ones.
But because their batteries are expensive, plug-in cars are going to cost as much as $8,000 more than conventional gasoline cars. The lower the price of gasoline, the longer it is going to take for fuel savings to make up for the car purchase premium. That is one reason why Democratic presidential candidate Sen. Barack Obama (Ill.) has proposed a $7,000 tax credit for consumers who buy electric cars. Republican presidential hopeful Sen. John McCain (Ariz.) favors a $5,000 tax credit for cars with ultra-low emissions.

Hmm, plug-in hybrids face an explosion in growth, but only if we could get a big tax credit for the cars. Apparently nobody at the Washington Post is aware that Congress already passed a huge billion-dollar tax credit for plug ins in the bailout bill (see "The energy tax credits in the bailout bill: Solar power and plug in hybrids win big")?

So again, move along, MSM. Nothing to see here. Plug ins will get the tax credit they need to weather early market introduction, even if oil prices stay low for awhile.

But even if oil prices are high, there are bumps in the road to a plug-in automobile future.

If large numbers of electric cars are plugged in at the wrong time of day, they could strain utility capacity. "Today, our electric grid cannot support massive quantities of plug-in hybrid vehicles very well," said Peter Darbee, chief executive of Pacific Gas and Electric. Depending on a utility's fuel mix, plug-in vehicles could boost particulates, or soot. And only half of Americans have electrical outlets where they park their cars at night, according to a major auto firm executive.

Gimme a break. First, the Post warned of the "uncertain future of electric cars." Now, just a few lines later, it is warning that electric cars may have such an incredible future they will strain utility capacity. In fact, that would require deployment of many, many millions of vehicles and is exceedingly unlikely to occur until after 2020, which gives us a lot of time to build all the new generation capacity we need (see "The Car of the Future: Plug-in Hybrids"). And, ironically enough -- though irony would seem lost on thePost -- the most obvious new generation to build if you were worried about particulates or soot is wait for it renewable power, whose demise the rest of the media is lamenting.

Finally, don't you think that it is good news for plug ins that half of Americans already have electric outlets where they park their cars at night? Doesn't that mean a very large fraction of the American public could buy a plug in without anyone having to build out the fueling infrastructure? That doesn't seem like a very uncertain future for electric cars to me.

But wait, there's more faux obstacles to worry about:

Electric vehicles might not solve all strategic issues, either. James Woolsey, former head of the CIA, promotes electric cars because, he says, "We can, we should, and we must, as a major national priority . . . absolutely, totally, completely destroy oil's monopoly" to break the U.S. dependence on foreign oil.
But Irving Mintzer, an energy expert, notes that most electric vehicle motors contain rare elements such as neodymium, and about 95 percent of the world's supply currently comes from China. The United States might swap one form of dependence for another, he said.

How the editor let these two paragraphs stay in the article is beyond comprehension.

We are spending about half $1 trillion a year on oil. Please explain to me how that economically destructive dependence can possibly be compared with a possible future reliance on imported neodymium? And is the Post really suggesting that some imaginary future threat in which China -- a country that sells us hundreds of billions of dollars of goods and holds hundreds of billions of dollars of US treasury bills -- cuts off our neodymium supply compares with the threat posed by our dependence on oil from the Persian Gulf, where we have gone to war repeatedly.

I know Mintzer pretty well, and I am 100% certainty he would swap our dependence on imported oil from Persian Gulf (and other oil exporters, like Russia and Venezuela) with a dependence on neodymium from China in a nanosecond.

Honestly, MSM, if these lame anecdotes and incomplete analyses are the best you can do in kicking alternative energy when it -- and the entire rest of the economy -- is down, then maybe you should find another job. Have you consider[ed] the lucrative robo-call business?

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